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Let’s heat up the saunas and set a GUINNESS WORLD RECORDS™ together!
On 8th June, we celebrate International Sauna Day. We are inviting all sauna lovers to the sauna that day to set a WORLD RECORD – "Most photos of people in the sauna on Facebook in 1 hour".
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Estonians simple love the sauna
Estonians simply love the sauna and smoke sauna tradition in Võromaa is on the Representative List of the Intangible Cultural Heritage of Humanity (UNESCO).
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Sauna for the health
Nearly every culture has its own way of using heat for relaxation, therapy and ritual. One of the oldest of these techniques is the sauna.
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Sauna quiz
What type of sauna-goer are you or what type of sauna should you try? The quiz will help You to find out :)
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Sauna culture is with deep roots
For centuries, sauna has been a place for physical and spiritual cleansing, for getting bare in all senses of the word and entering the core of humanity.
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Tips for visiting a sauna
Have you ever experienced a traditional wood-heated sauna or smoke sauna? Do you dare? We encourage you to give it a try - you may like it so much that you come back for this over and over again. Here are some tips to start with.
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Nationwide Sauna Day and Declaration of Sauna Peace
The Estonian Rural Tourism Organization proclaims 10 June as Nationwide Sauna Day and announces the Declaration of Sauna Peace!
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2023 is the year of saunas in Estonia
Year 2023 is dedicated to saunas in Estonia. The year of saunas is all about the most essential aspects about saunas - the inheritance, the culture, the customs, the products, the companies, the communities and the leaders. This year is for everyone who has a sauna in their soul. Historically the life of Estonians began and ended in a sauna, new households build saunas first - in many ways, our life revolves around the sauna even today.
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Heat it up — 2023 is the Year of the Sauna
Twitter may be in disarray, but Estonians aren’t phased. After all, they have the original social network: the sauna. When the temperature rises and steam fills the room, Estonians drop their inhibitions and open up. Saunas are places to negotiate, share news, commiserate, and collaborate — the one social interaction Estonians prefer to have in real life rather than online. Visiting a sauna is the most “like a local” experience you can have when you come to Estonia. To honor this Estonian tradition, 2023 has been declared the Year of the Sauna!
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